City Bank, one of the title sponsors of “City Bank - Dhaka Bank Bangladesh Open 2009”, commenced on 27th of January in the Kurmitola Golf Club and ended on 31st January, 2009. City Bank, on that event got huge coverage in both Bangla and English print and electronic media and other sports pages of national dailies and magazines.
Bangladesh Golf Federation (BGF) organized “City Bank - Dhaka Bank Bangladesh Open 2009” with the action line “Go Golf”. BGF hosted a Professional Golf Tour of India (PGTI) tournament for the first time which was allowed staging its tournament outside India. A total 82 professional golfers of South Asia (India, Pakistan, Nepal, Sri Lanka and Singapore) participated in the five day show. There were players also from USA and Australia. The main four round tournaments took place from Jan 28th – 31st.
City Bank - Dhaka Bank Bangladesh Open 2009 was alienated in two parts one of which was the Pro-Am Tournament and the other Professional Tournament. On the 27th of Jan, Mr. Shahid Khan’s group won the Pro-Am event with 57.1 points. Here Anis Ud Dowlla, Chairman of ACI, one of our clients was a team member. At the Professional Tournament, held on Jan 31st, Mr. Jamal Hossain Mollah emerged as Bangladesh’s new golfing sensation after winning the tournament.
Golf has high potential in Bangladesh over the last few years and PGTI initiatives to receive the Bangladesh open gave further input to the sports in our country. And in this initiative, an incredible job has done by City Bank as CSR activities in the area of sports and culture. As appreciation, City Bank got huge mileage through both print and electronic media. Beside the print and electronic media, pre-event press conference, client involvement (Corporate), venue and event branding, ground branding and outdoor branding by focusing Bangladeshi professional golfer Mr. Siddiqur Rahman City bank has got a huge mileage and coverage associated with this international golf tournament.
……………..Go Golf!
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